Benefits of Bundling Your Print Marketing

 In Articles

Attention to detail is the rule for great design and great marketing. Great marketing takes great care and knowledge to create a strong and meaningful representation of your brand. Bundling print products work to create a more cohesive look for your company. Safeguard by Prime offers a wide range of products with which our consultants can help. Marketers will see that combining catalogs, booklets, brochures, and postcards presents a carefully-crafted and well-thought-out marketing plan that creates maximum results.

More Than a Bunch of Products

Product bundles are more than merely the sum of their parts. Your marketing materials are an expression of your brand and a crucial part of your marketing plan. Most marketers agree that bundling is a winning strategy as it creates cohesion and brand identity.

When print marketing is discussed most people automatically think of business cards and brochures, but there are many other forms of print marketing that can be just as influential in promoting a company. Safeguard by Prime knows the importance of marketing your business or organization with printed pieces, and that’s why we offer such a wide variety of printing solutions, all at reasonable prices.

Business Forms: Business forms should be part of your organization’s brand, and not separate from it. Your business forms should share the brand’s logo, colors, fonts, and contact information. Safeguard by Prime offers both continuous forms and snap-out forms.

Letterhead: Your company letterhead may be the first direct contact a prospective client has with your organization. It should reflect the business’ brand in a professional manner. Good correspondence can make an impact and leave a lasting impression, whether it is hand delivered, left on a desk or sent through the mail. Safeguard by Prime has letterhead and envelopes for professional correspondence.

Direct Mail: The key to direct mail is to keep the design simple and the message clear. Safeguard by Prime can print your direct mail pieces and help with the marketing campaign.

Business Cards: Business cards should never be an afterthought. They should be designed and produced to the highest quality to match your brand.

Sales Sheets: These could be one-pagers, tri-folds, or brochures. No matter the style, sales sheets can be used to introduce new products and present solutions to the customer’s problems. Many people prefer a printed brochure rather than viewing information on a screen. Remember to provide facts about your business in an easily digestible format. Share the benefits of your company by explaining how features help the customer.

Bundling Print Marketing

Is your business utilizing kitting yet? If you’re unfamiliar with kitting, it’s just another term for bundling various goods for sale. The more senses that are involved, the more a message is received and remembered. Simplify your marketing efforts by bundling the products you use most often.

Every successful business utilizes some type of printing solutions. Bundling print marketing ensures that your business presence looks just as great on your direct mail piece as it does on a calendar. But looking great isn’t the only benefit.

Bundling your print marketing makes it easier to cut costs, reduce redundancy, and control brand standards. In fact, bundled print marketing is often the key to marketers’ success. Centralized printing provides clear channels of communication for marketers and efficient project management. This strategy can grow with the ever-changing needs of a business’ marketing plan, providing concrete cost-savings along the way.

Maximize exposure and brand awareness by bundling print products. Try out a few bundles and see what combinations work best for your business. Consider bundling products across product lines, combining posters, inserts, and flyers. Ask your Safeguard by Prime consultant about promotional products and apparel. Then be ready to see your sales soar with bundled products.

At Safeguard by Prime what we do isn’t the amazing part, it’s how we do it. We understand the unique needs of businesses, which is why we offer valuable solutions for all of your printing needs. Safeguard by Prime offers all of the graphic, layout, and print services found at agencies, but at more reasonable prices. We help companies nationwide get the best rates. Contact us today to discuss your print bundling options and see how much you can save!

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