5 Ways Branded Apparel Benefits Your Business

 In Apparel, Articles

Want to reach all the right people in all the right places? Branded apparel might be the answer. Placing your name and logo on different apparel products can help you immediately increase brand awareness. Branded apparel can help grow your brand, expand your reach, and attract new customers. Plus, promotional apparel gives you the most from your investment. Discover all the ways that branded apparel benefits your business and provides you with a powerful marketing opportunity.

Instant Team Building

Matching t-shirts give employees a sense of unity. The moment you pass out matching shirts everyone becomes a team, whether employees are actually participating in a team sport or whether you are just looking to create a more unified front. The use of branded apparel gives everyone in the group something in common. At a subconscious level, their mindset shifts from “them” to “us” setting the stage for team building and bonding. The bigger your business is, the more the chances are that your employee base is spread out. Having branded apparel allows team members for various areas within the organization to feel included.

Branded apparel also gives everyone in the group a consistent look. When customers come to the store or office, matching apparel for employees makes them much easier to identify. While your business may have a dress code, the various personalities in the company may result in a look that isn’t very unified. People tend to associate corporate apparel with well-established companies. The apparel conveys a sense of professionalism and the feeling of reliability. You can provide a uniform look for employees by giving everyone the right branded clothing.

Inspire Interest In Your Company

People associate branded items with higher quality, and consistency sells. When customers are presented with items of identical quality, one bearing a brand, they almost always identify the branded item as the higher-quality one. Combine that with consistency, and you can really make your brand stand out. When customers can rely on having the same positive experience each and every time they work with your company, they are more likely to continue to patronize your business. Together, branded apparel and consistency can elevate the apparent quality of your company.

Adding an interesting design or a catchy phrase to your shirt will soon have others asking questions and wondering what your company is all about. Make sure that the branded apparel includes a web page or other contact information so people can easily learn more about your business.

Share Your Corporate Culture

Corporate apparel helps build a distinct corporate culture among employees. Your apparel choices make it easy to demonstrate your company culture. Polos or button down shirts demonstrate a more professional attitude. T-shirts are casual and approachable. Baseball hats are useful when employees need to work outside. Match your branded apparel to your own company culture.

When worn by employees, branded apparel fosters identification with the company’s values and mission. They feel more accountable for upholding business principles and are more likely to represent the company well. Customers tend to view these employees with higher confidence and a belief that they can meet their needs. Together, these attributes lead to definitely better customer service.

Give Loyal Customers a Way to Share

Branded apparel is a great way for loyal customers to share their enthusiasm about your company. When people have a positive experience with a memorable brand, they’re more likely to buy that product or service again, rather than shopping around or choosing a competing brand. You can take that a step further with branded apparel. Customers who bond with a brand identity are not only more likely to repurchase what they bought, they are also more likely to buy related items and to recommend the brand to others. Your branded apparel helps create, or anchor, that brand loyalty.

As a business, you can either sell or give away clothing with your brand on it, and suddenly your biggest fans will become walking brand ambassadors for your company’s products and services. People often rely on friends and family for advice and recommendations, and by wearing your branded apparel, it’s an easy way for a potential customer to gain information from someone who has had experience with you. You’ll be building brand awareness by creating external brand ambassadors for your company.  

Branded Apparel Makes a Great Giveaway

People get comfortable with their clothes and often wear them until they wear out. That means that branded apparel is a promotional giveaway item that will get a lot of use. Plus, everybody loves free clothing. Good quality clothes and the advertising on them can last. Design a shirt or hat with some personality and customers will be excited to wear the item, spreading the word about your company. Anywhere your apparel goes, the word about your company will spread. People like a variety of clothing options, so work with your customers to build a selection of branded apparel over time.

A professional image, increased exposure, and customer loyalty are some of the benefits that you can gain when you use branded apparel as a part of your marketing strategy. Safeguard by Prime knows that branded apparel is an important part of your marketing strategy. Your Safeguard consultant has ideas for branded apparel that can bring your name exposure that lasts for months or even years. Contact us today to get your business noticed!

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